Rebrand

Whilst at BeautyBay‭, ‬I got the opportunity to lead a rebrand of the business‭. ‬I worked closely with a writer to personified BeautyBay‭, ‬setting rules and guidelines that echoed every touch point of the business‭.‬ We produced toolkits to make it easy and practical for anyone to use the branding through the company. It aligned the creative look and tone of the business and elevated the brand as a whole.